On 27 April 2012, Digu //Naobeb, CEO of the NTB, addressed the Hospitality Association of Namibia’s Tourism Partnerships – Towards True Ambassadors for Namibia event at the Arebbush Travel Lodge. //Naobeb’s presentation focused on the NTB’s international, regional and domestic marketing initiatives in 2012 and those planned for 2013.
Some of the highlights of his presentation and the work being done by the NTB include:
- Outreach to new markets in eastern Europe,
- a drive to connect with the large, yet niche, birding market in the UK
- inroads into the vast Chinese and Middle Eastern markets,
- greater outreach into the North American market through road shows, trade shows and media,
- the enhancement of the NTB’s website with new content, competitions and calls to action.
To request a copy of the NTB’s marketing presentation, contact Maggy Mbako at email@example.com
Over 600,00 people are following the travails of Roger Rhino, Holden Golden Mole, Dara Damara Tern and Chase Cheetah as these 4 conservation ambassadors share insights into the threats, challenges and humour of life in the wild. These conservation ambassadors are part of the NTB’s online marketing campaign, entitled Conservation Destination. The campaign is one of four being developed by the NTB to attract more tourists to Namibia as well as to promote domestic tourism. By logging on to the Namibia Endless Horizons facebook page, readers can follow and “like” the 4 conservation ambassadors and also qualify for the chance to win an eight-day, conservation-themed trip around Namibia courtesy of the NTB. The campaign will run until June 1st and prize winners will be announced at the Namibia Tourism Expo on June 8th.
Conservation Destination Campaign Highlights
The NTB's North American Destination Marketing campaign, being funded by the Millennium Challenge Account - Namibia, continued its online marketing training in March when a total of 182 members of the Namibian tourism industry participated in the second round of the ‘Internet Marketing Academy 101’ workshop.
This foundation level course was held in Windhoek, Keetmanshoop, Walvis Bay and Swakopmund. Eighty 2nd and 3rd year Polytechnic of Namibia Hospitality and Tourism Management students and 4 of their lecturers attended the first session, while the balance of 98 delegates was made up of tourism industry members, both private and public sector, including established businesses, emerging entrepreneurs and tourism association members.
The next round of training is scheduled for November 2012 when more advanced courses will be offered in Windhoek and the foundation level ‘Internet Marketing Academy 101’ will be delivered in the north and northeast sections of Namibia.
For more information about the training, contact Natasha Martin (firstname.lastname@example.org)
One of three countries short-listed to host the 2013 Adventure Travel World Summit (ATWS), Namibia welcomed three Adventure Travel Trade Association (ATTA) site inspectors to the country in May. After a welcome breakfast hosted by Namibia’s tourism associations, a tour through downtown Windhoek lead by City of Windhoek officials, and a bicycle tour through Katatura, the inspection team was greeted by the Minister of Environment and Tourism at a dinner she hosted in their honour.
The following day, the 3 inspectors headed off to different, iconic locations in the country including Sossusvlei, the Etosha National Park and Twyfelfontein for 2 days and a night of adventure. The group met up again in Swakopmund to continue their site inspections of proposed venues, accommodation and to experience some of the adventure activities for which Namibia is fast becoming famous.
The planning and execution of their trip was the result of an impressive collaboration between the entire tourism sector, which truly came together to showcase the best Namibia has to offer.
ATTA will announce the winner of the bid by the end of August.
Following the success of the NTB’s “The Namibian Experience” Campaign with well known South African personalities Sonia Sedibe, ex Generations star and Sizwe Dhlomo, popular YFM DJ and socialite, the NTB’s stand at INDABA continued to raise the energy levels around Destination Namibia.
Namibian operators, who each had their own table, had a steady flow of appointments and most were barely stopping for lunch! By all accounts, the buyers and meetings were of a high quality, with more North American buyers than ever before. The NTB South Africa Office did a flawless job of organizing the stand, and an even better job of making biltong snacks and Windhoek Lager appear at exactly the right time.
When is the best time to travel to Namibia? What type of clothes should I pack? Where is the capital of Windhoek located and how many species of wildlife can I find in Etosha National Park?
Answers to these and many more questions can be found on the new, free of charge iPad app entitled “Discover Namibia”. Various interactive applications, vivid imagery and 360° panoramic views as well as direct links to online platforms such as Facebook, YouTube and Google Maps make the virtual tour both an informative and entertaining experience.
The user friendly, straight forward app is divided into various fields of interest, including Namibia’s fantastic landscapes, its diverse wildlife, a variety of leisure activities as well as the country’s rich cultural heritage. In addition to general information, users will also find answers to specific questions related to travel within Namibia. Readers will, for example, learn about the ten top destinations in the country featuring, amongst others, Etosha National Park, the red dunes of Sossusvlei in the Namib Desert, the Fish River Canyon, the second largest canyon in the world, and the rugged Skeleton Coast in the country’s northwest. A special section is also dedicated to nature and wildlife conservation. This is a particularly fascinating subject due to the fact that Namibia is the first country in the world to have conservation written into its constitution. As a result, approximately 42% of the country’s land is protected today.
Families travelling with children will also find valuable information here. This ranges from important medical advice to fascinating experiences in the country’s different regions, which are especially appealing to the little ones. A special section about the national carrier, Air Namibia, provides information on flights, while a comprehensive list of accommodation options such as lodges, camps and hotels, are updated on a regular basis.
The Namibia App is not only a helpful and reliable source when planning a trip but it is also a varied, interactive read inviting its audience to be inspired by the haunting natural beauty of this multifaceted country in South West Africa.
Maureen Posthuma, Area Manager Europe of the Namibia Tourism Board: “Our special thanks go to the Dutch publishing house Your World Publishing, who developed the Namibia iPad App in collaboration with us, as well as to the authors of the texts and to all individuals who provided the beautiful photographs.”
The Namibia App created for the European market can now be downloaded from the Apple App Store in English. German, French, Italian and Dutch versions will be released later this year, and an iPhone application will be created soom
Click here to preview and download the app.
Earlier this month, The NTB in South Africa, completed a fact finding trip to Botswana, Namibia's neighbor to the northeast, to seek out new markets and drive more international travel to Namibia. The results were unexpectedly positive.
The Voice had the story:
"[Chantal Mathee, NTB-South Africa representative] gushed about how travel agents were already happy to put together packages to Namibia because indicators are that Botswana are ready to explore Namibia both by air and by road as evidenced by the recent successful launch of a 39- seater air Namibia Windhoek -Gaborone flight three times a week."
The first flights from Gabarone to Namibia were 60% full, demonstrating a huge opportunity for growth from this overlooked market.
The Voice goes on to report that the NTB's interest in Botswana coincides with an expansion of domestic travel targeting to the broader SADC region - sharing the exciting coastal offerings with other landlocked countries.
Read the full article here.
Ultimate Safaris, the ground handler for 2012's National Geographic Traveler’s Journey of a Lifetime, is recognized internationally as one of Namibia’s premier safari operators. With more than 20 years’ experience in the Namibia safari industry, the company specializes in exclusive tailor-made, private group and limited scheduled departure safaris with meticulous attention to detail and unsurpassed local knowledge. The experienced team of consultants and specialist guides lives and works in Namibia and knows the region intimately.
Ultimate Safaris has an extensive portfolio of camps and lodges throughout the country (including operating its own mobile camping safaris), and owns a fleet of luxury and specially modified safari vehicles.
Ultimate Safaris works as a quality service provider for the North American travel trade, offering competitive nett rates, complete destination and product support during the safari planning process, and provides comprehensive documents and seamless, unique safari experiences to travelers on the ground.
Ultimate Safaris is represented in North America by Lyndsay Harshman of the Kusini Collection.
In Namibia’s spectacular Caprivi region, two joint venture partnership lodges, Ntwala and Impalila Island Lodge, are renowned for a combination of luxury and tranquility, exciting wildlife experiences, and a strong commitment to the local conservancy and its members.
Owned and operated by Islands in Africa, the Ntwala and Impalila Island Lodges are intimate properties, offering luxury accommodation, outstanding birding with over 450 species, fly fishing for the fabled tiger fish, game cruises and local cultural village visits, plus easy access to regional attractions, including Victoria Falls and Chobe Game Reserve.
The lodge owners also embrace a commitment to progressive development and upliftment of local communities and protection of natural resources. With the establishment of a community development fund, Ntwala and Impalila Island lodges have initiated projects in an effort to involve local communities in conservation practices on the island; offer employment and skills training to conservancy members; assist in school and clinic improvements, providing a shop for supplies, a postal and transport service, a kindergarten, and sports sponsorships. With community support, animal populations are increasing in the area; the large crocodiles occupying the rivers enjoy more protection, and hippo pods are now a permanent fixture.
Guests visiting Impalila Island Lodge and Ntwala Lodge have shown great interest in community activities, and none more so than the Pace Family.
Through the Christopher Pace Trust, they raised funds to build a library at the Impalila Island School. When the local education authorities were presented with the Trust’s offer of a library, the authorities decided to review the school provision for the island as a whole. The result has been that the library is attached to a new science laboratory and two extra classrooms, known collectively as the ‘Christopher Pace Block.’ The extra classrooms are used to house the senior school, and the ‘new’ Impalila Combined School has a school enrollment of 399, which with a total island population of 1600 is quite exceptional.
This is a fantastic example of public, private and personal commitments changing lives now and into the future.
The Namib Quest is a 6-day Extreme Mountain Biking Stage event, covering 500 kilometres (310 miles) from Windhoek through the remote Namib Highlands to Swakopmund on the coast. The race begins on April 29th and ends May 4th.
It is the only true multi-stage mountain bike event in Namibia – an extreme wildlife safari on wheels, through spectacular landscapes, desert, and indigenous villages to the ocean. Riders will have the privilege of passing through areas that are essentially closed to the general public, providing an up-close-and-personal connection to Namibia’s unspoiled land.
The race format will be two person teams and the riders are both expected to finish each stage together. This year, joining the field of 32 riders from Namibia and South Africa, are two American riders, Luis Vargas, Manager, Adventure Travels at REI Adventures, and Jessi Stensland, an elite multisport athlete and video journalist.