Go Big Namibia is an online marketing campaign led by the Namibia Tourism Board designed to create online buzz about adventure in Namibia.
In order to spread the word about adventure travel in Namibia, the Namibian Tourism Board has put together a team of four travel writers from Namibia, South Africa, the United States of America and Germany. These four writers will be joined by Namibian music sensation EES and together the five of them will be writing blogs posts, tweeting on Twitter, posting on Facebook, posting on Instagram and engaging with local communities to spread the word about adventure tourism in Namibia in real-time. The coverage will highlight Namibia’s diverse adventure experiences, including our varied wildlife, multitude of hiking trails, extreme sports, unique landscapes, cultural diversity and warm, welcoming people. It is these factors that make it the perfect country for adventure travel.
As with all our online marketing campaigns, we have created sales tools for the travel trade to leverage the content being generated by our bloggers.
Facebook App: We have created a Facebook Application that can be syndicated to any Facebook page. The app is updated each day of the trip with a quiz question. The answer to the question is hidden within the content posted during the day. Winners are drawn at random and sent a prize. To put the Go Big Namibia Facebook App on your Company Facebook page, click https://www.facebook.com/dialog/pagetab?app_id=191323297706756&next=http://www.facebook.com
Content Kits: We understand that one of your biggest marketing challenges is developing engaging content for your online communities. In order to support your marketing, we send out weekly content kits which contain copy/ paste content for Facebook, Twitter, Blogs and newsletters. During the course of the Go Big tour, our content will focus on adventure experiences. Click here to register.
Everyone, living in Namibia or living elsewhere in the world, is encouraged to follow the thrills and spills of the five travellers. Daily prizes will be given away on the Namibian Tourism Board’s Facebook page for the duration of the campaign. Prizes are won by either answering the question of the day on the Facebook page or by simply getting a photograph of you next to the Go Big Namibia van as it makes its way around the country.
Go Big Namibia will run from the 23rd of August to the 2nd of September.
Go Big, Go Together, Go Namibia!
More Go Big Collateral:
for the campaign can be downloaded here